Why J.C. Penney’s everyday low prices is a bad idea

Ron Johnson – new CEO of J.C. Penney – has announced that the department store chain will carry a new pricing strategy. Instead of numerous promotion days throughout the year, J.C. Penney will have low prices all year long. This is a reaction to J.C. Penney’s brand unawareness between the low-price competitors the likes of …

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