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Monetization

Why Philips’ new light bulb’s pricing strategy is wrong

Philips just launched a new light bulb that will last for 20 years. Downside is that it costs 60 dollars. At first sight this price may not seem that high, considering the longevity of the lamp, but let’s take a closer look. An average light bulb costs around 2 dollars and lasts, let’s say, 1 …

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  • Most recent FedEx pricing surcharges feel permanent February 25, 2021
    This is an excerpt from Thursday’s Point of Sale retail supply chain newsletter. The surcharge will impact shippers that had a weekly average volume of more than...
  • Aggressive pricing to help Samsung Galaxy S21 against iPhone 12: Counterpoint February 24, 2021
    New Delhi: The upcoming Samsung Galaxy S21 will perform slightly better than last years Galaxy S20 but is likely to fail significantly short of Galaxy...
  • What to consider when setting prices for your new business, product or service February 23, 2021
    “How much should I charge?” That’s one of the toughest questions a small business owner faces. Read full article here: eu.us…
  • Woolworths’ new pricing strategy paying off February 22, 2021
    Retail group Woolworths says that its new pricing strategy has been well-received by customers, helping to boost sales in the last six weeks of 2020,...
  • Disneyland killed its annual pass program. Why, and what comes next? February 19, 2021
    When the Disneyland annual pass debuted in 1984, it sold for only $65. Things were different then: Splash Mountain didn’t exist yet. Star Tours didn’t...
  • Delta Air Lines Is Getting A Revenue Premium From Blocking Seats February 17, 2021
    The airline industry for the last year has been shaken up due to the ongoing crisis. As borders remain closed and entry requirements continue to...
  • Drug Makers Raise Prices on 500 Prescription Drugs February 16, 2021
    WEDNESDAY, Jan. 6, 2021 (HealthDay News) — With the new year comes another round of prescription drug price hikes, CBS News reported Tuesday. The data...
  • After a Year of Free, How to Reset Your Pricing for 2021 February 15, 2021
    While the pandemic led many associations to offer free education and events as a way to best support members in 2020, now is the time...
  • Netflix raises UK prices to cover cost of content February 12, 2021
    Netflix is to put up the cost of some of its UK subscriptions, with a standard monthly package going up from £8.99 to £9.99 and...
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