Ron Johnson – new CEO of J.C. Penney – has announced that the department store chain will carry a new pricing strategy. Instead of numerous promotion days throughout the year, J.C. Penney will have low prices all year long. This is a reaction to J.C. Penney’s brand unawareness between the low-price competitors the likes of …
Tag: collaboration
4 Reasons why a Dutch telecom provider may beat its competitors by partnering up
A Dutch telecom provider has announced to reduce prices of mobile contracts in a time where all the other players are increasing prices due to changing behavior of users. In the past, mobile telecom providers were able to leverage text messages and minutes as the main product users could buy. With the broadly spreading use …