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3 Lessons for Building a Pricing-Fluent Organization May 7, 2021

For retailers, creating a pricing strategy is an art and a science. A pricing team must balance customer focus, the competition, and a number of...

Report: Pricing for HBO Max Subscription Tier With Ads Revealed May 7, 2021

Earlier this year came word that WarnerMedia and AT&T were prepping an ad-supported tier of their new streaming service HBO Max which would come at...

Successful subscription models are like a well-choreographed dance May 5, 2021

How do you keep your subscribers on the dance floor? VP of Product Strategy, Oracle Advertising and Customer Experience — Katrina leads go-to-market strategy for...

Comcast Delays New Broadband Fees for Northeast After Backlash May 4, 2021

Comcast Corp. will delay a new fee on heavy internet users in the Northeastern U.S., following criticism of plans to expand the controversial strategy during...

Four ways to rebuild your retail pricing foundation in 2021 May 3, 2021

The beginning of the year is always a good time to realign business objectives and consider the company’s overall goals. This is particularly true after...

Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models April 30, 2021

Software buying has evolved. The days of executives choosing software for their employees based on IT compatibility or KPIs are gone. Employees now tell their...

Amazon launches mobile-only Prime Video subscription in India April 29, 2021

Amazon is doubling down on one of the biggest strengths of Prime Video streaming service: Aggressive pricing. The e-commerce giant on Wednesday announced Prime Video...

Subscription Payment Options Drive Customer Acquisition, But Too Many Drive Them Away April 28, 2021

At a time when merchants are embracing an array of payment options to reduce friction and meet customers where they want to be, when it...

Boohoo: Price differences for same clothes ‘a genuine mistake’ April 27, 2021

Identical clothing was sold at different prices across Boohoo’s brands due to a “genuine mistake and not business practice”, the retailer says. The same coat...

Attention shoppers: Price hikes are ahead, but consumer companies hope you won’t notice April 26, 2021

Inflation is coming. Look no further than Coca-Cola and Procter & Gamble sharing plans this week to raise prices to offset rising commodity costs. The...

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