Strategy

How Alibaba is able to capture nearly all Chinese shoppers

Alibaba’s growth history Alibaba Group was founded in 1999 by Jack Ma, a former English teacher from Hangzhou (China), and started out as an online marketplace enabling small enterprises to compete on a national and global scale (Alibaba group, 2015). Through Alibaba.com, companies seeking products are enabled to connect with manufacturers all over the world …

Continue Reading
Strategy

How Airbnb is disrupting the hotel industry

Airbnb’s growth history  Airbnb was conceived in 2007 when founders Brian Chesky and Joe Gebbia found themselves unable to afford rent (Crook & Escher, 2015). They decided to set up three airbeds to rent out to lodgers (thus the original name of the company, Airbed and Breakfast). After significant struggles to raise funds, Airbnb grew …

Continue Reading
Strategy

How a game of chess relates to competitive strategy

Chess is a beautiful game. Why is it beautiful you ask? Is it because of the nicely hand-carved pieces you sometimes find? Or is it because of its origin, as some argue, dating back more than 5000 years ago? I have been playing the game since primary school. A teacher there was an avid chess …

Continue Reading