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Monetization

Why Apple offers 300% ‘more’ iPhone for only 12,5% higher price
With each introduction of new iPhones, loyal Apple users pack their sleeping bags, and ready themselves to attend the annual storefront line-up in order to [...]
Why IKEA’s breakfast is so cheap
A croissant, a bun, cheese, ham, boiled egg, marmalade and a coffee for just € 1. This almost audaciously low price for breakfast has caused traffic jams [...]
What if energy is free tomorrow?
What if energy is free tomorrow?
How a new telecom provider changes the rules
Since I have a corporate phone plan, I do not have to deal with selecting the best one out of a huge group of providers with complicated pricing plans. The [...]
Why Philips’ new light bulb’s pricing strategy is wrong
Philips just launched a new light bulb that will last for 20 years. Downside is that it costs 60 dollars. At first sight this price may not seem that high, [...]
Why J.C. Penney’s everyday low prices is a bad idea
Ron Johnson – new CEO of J.C. Penney – has announced that the department store chain will carry a new pricing strategy. Instead of numerous [...]