Monetization

Why IKEA’s breakfast is so cheap

A croissant, a bun, cheese, ham, boiled egg, marmalade and a coffee for just € 1. This almost audaciously low price for breakfast has caused traffic jams at the highway exit for an IKEA outlet in the Netherlands. Some may argue that some of these meal prices are below cost price, thus IKEA might be …

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Monetization

What if energy is free tomorrow?

What would the world look like tomorrow if energy is free? Peter Diamandis recently said in an interview in a Dutch documentary that energy could be free (judging from the reduced cost per output). What if instead of energy being eventually free of charge, it would happen tomorrow? What threats and opportunities can you expect for …

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Monetization

How a new telecom provider changes the rules

Since I have a corporate phone plan, I do not have to deal with selecting the best one out of a huge group of providers with complicated pricing plans. The highly commoditized telecom market in the Netherlands is about to be shook on the fundaments with newcomer Robin Mobile (https://www.robinmobile.nl/). This fresh new player derived …

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Monetization

Why J.C. Penney’s everyday low prices is a bad idea

Ron Johnson – new CEO of J.C. Penney – has announced that the department store chain will carry a new pricing strategy. Instead of numerous promotion days throughout the year, J.C. Penney will have low prices all year long. This is a reaction to J.C. Penney’s brand unawareness between the low-price competitors the likes of …

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