Strategy

How Alibaba is able to capture nearly all Chinese shoppers

Alibaba’s growth history Alibaba Group was founded in 1999 by Jack Ma, a former English teacher from Hangzhou (China), and started out as an online marketplace enabling small enterprises to compete on a national and global scale (Alibaba group, 2015). Through Alibaba.com, companies seeking products are enabled to connect with manufacturers all over the world …

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Innovation

Why so many corporate innovations fail

The era of wearables is afoot with introduction of many wearable devices like Apple’s iWatch. However, there are countless innovations that never see the light of day or never hit their stride in the market. Inventor’s dilemma: Go-to-market strategy lessons learned from a rendezvous with a designer Hong Kong 2007 – Product designers setup their …

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Strategy

How Airbnb is disrupting the hotel industry

Airbnb’s growth history  Airbnb was conceived in 2007 when founders Brian Chesky and Joe Gebbia found themselves unable to afford rent (Crook & Escher, 2015). They decided to set up three airbeds to rent out to lodgers (thus the original name of the company, Airbed and Breakfast). After significant struggles to raise funds, Airbnb grew …

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Innovation

Why so many corporate innovations fail

The era of wearables is afoot with introduction of many wearable devices like Apple’s iWatch. However, there are countless innovations that never see the light of day or never hit their stride in the market. Inventor’s dilemma: Go-to-market strategy lessons learned from a rendezvous with a designer Hong Kong 2007 – Product designers setup their …

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Monetization

Why IKEA’s breakfast is so cheap

A croissant, a bun, cheese, ham, boiled egg, marmalade and a coffee for just € 1. This almost audaciously low price for breakfast has caused traffic jams at the highway exit for an IKEA outlet in the Netherlands. Some may argue that some of these meal prices are below cost price, thus IKEA might be …

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